Pizeta Pharma: innovation and integrated business process management
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Aeonvis supported Pizeta Pharma in optimizing its sales network through the adoption of Salesforce CRM. The solution simplified the management of pharmaceutical sales representatives’ visits, monitored their performance and improved the management of international negotiations, increasing the company’s efficiency and competitiveness.
#Healthcare&LifeSciences #Optimization #SystemIntegration.
Improving the sales network with Salesforce and Aeonvis
THE CLIENT
Pizeta Pharma: Italian excellence in the production of supplements, medical devices and cosmetics
Pizeta Pharma, based in Perugia, Italy, is an Italian company specializing in the design, manufacture and sale of dietary supplements, medical devices and cosmetics.
Through rigorous selection of raw materials and high production standards, it ensures safety and effectiveness for consumers, distributing its products both in Italy and abroad.
THE CHALLENGE
Strengthening the commercial network with Aeonvis
Pizeta Pharma expressed the need to optimize the work of the sales network and improve the productivity of pharmaceutical sales representatives (ISFs), enabling accurate monitoring of sales performance.
With the support of Aeonvis, the company has set three main goals: to increase efficiency in physician visits, to monitor and analyze data from pharmaceutical reps’ activities, and to manage foreign negotiations in a structured way, ensuring traceability and a comprehensive view of international opportunities.
THE SOLUTION
Aeonvis proposed the implementation of Salesforce CRM as an integrated solution for centralized cloud-based management of Pizeta Pharma's key business processes
Specifically, the solution offered:
- Optimization of the pharmaceutical sales representative network: streamlined management of visits and product presentations for distributors, physicians, hospitals, and outpatient clinics with effective monitoring of science dissemination team activities and relationships with pharmaceutical stakeholders
- Management of international opportunities: tracking of foreign negotiations, with complete supervision of negotiations and transparency in the development of international markets
THE RESULT
By adopting Salesforce, Pizeta Pharma has centralized and streamlined processes, improving effectiveness in managing interactions with overseas partners.
Detailed recording and analysis of pharmaceutical sales representatives’ performance now enables accurate tracking of visits and appointments, while access to targeted reports provides strategic analyses that support rapid decisions in response to market dynamics, strengthening competitiveness domestically for pharmaceutical sales representatives and internationally for the management of all foreign partnership processes.
