M2G Group: innovation in the energy sector

Aeonvis supported M2G Group in optimizing the sales cycle of energy contracts and green plants by implementing Salesforce Sales Cloud and Service Cloud.
This solution improved lead management, automated sales processes, and optimized after-sales support.

#Energy #Innovation #SystemIntegration

Aeonvis and M2G Group's business management transformation: operational effectiveness and customer service with Salesforce

THE CLIENT

M2G Group: energy efficiency and renewable solutions

M2G Group, a company in the energy sector for more than a decade, was faced with new challenges in managing customer relationships and optimizing internal processes at a time of full business expansion.

M2G contracted Aeonvis with the goal of computerizing the sales cycle for electricity and gas contracts with external traders and for the design and implementation of green plants.

THE SCENARIO

Optimizing customer support: how CRM analytics transformed post-sales management

The aspects on which M2G Group was deficient were mainly the management of after-sales customer support and the lack of integration through of multiple communication channels.

Reason why analysis and monitoring through the introduction of the CRM Analytics application would lead to the specific KPIs, facilitating the assignment and tracking of appointments and opportunities, providing high-level customer support.

THE CHALLENGE

Integration and optimization: the M2G Group's strategy for an effective sales cycle

M2G Group needed a unified system to effectively manage the entire sales cycle while improving customer support management by maximizing its procedures including post-sales.

Ultimate goal increase business value through more efficient management of internal processes resulting in time and cost optimization.

THE SOLUTION

Implementation of Salesforce Sales Cloud and Service Cloud to computerize the sales cycle

Aeonvis’s intervention for M2G Group involved the development of a CRM based on Salesforce Sales Cloud and Service Cloud in order to create an integrated ecosystem for comprehensive customer relationship management, improving operational efficiency, customer experience and supporting the company’s future growth.
Through Aeonvis’s Salesforce CRM consulting, M2G Group was able to:

Improve lead management by enhancing the lead acquisition and management process and ensuring a more robust and well-organized sales pipeline
Automate sales processes through automation, leaving the sales team to focus on higher surplus value activities, reducing sales cycle time

Optimize the customer experience, ensuring a customized and timely service through a 360-degree view of customers
Last but not least, increase conversions and improve the rate of sales closings by implementing strategies that are customized and functional to the original goals.

THE RESULT

Salesforce CRM and consulting expertise: M2G Group’s success with Aeonvis

Aeonvis’s professionalism and expertise in consulting and strategy have transformed M2G Group’s business management, leading the entire team involved toward greater operational effectiveness and superior customer service, all thanks to the implementation and customization of Salesforce CRM.