Autostar: from dispersed data to competitive advantage with Salesforce and Aeonvis
Share:
Aeonvis implemented integration between the DMS management system and Salesforce CRM in the automotive sector, unifying customer data. This solution made it possible to eliminate duplicates and optimize information management, improving the effectiveness of sales and marketing actions.
#Automotive #CustomerData #SystemIntegration
Optimizing customer data management in the automotive industry with Salesforce and DMS integration
THE CLIENT
Autostar: a successful journey in the automotive industry
The Autostar Group began its venture with Ford Motor Company in 2002, opening its first showroom in Rome.
Today, with more than 180 employees and six modernized locations, Autostar is synonymous with excellence in the Automotive world, always putting the customer at the center and ensuring the highest level of service at every stage of the buying experience.
THE CHALLENGE
Integrate DMS and Salesforce to streamline customer data management and sales actions
Autostar turned to Aeonvis to address a critical challenge common to many dealers: the integration between the Automotive Document Management System (DMS) and Salesforce CRM.
Fragmented management of customer data, often duplicated within the platform, was a significant obstacle to operational efficiency and information quality.
This lack of consistency and organization was preventing a clear and unified view of the customer, reducing the effectiveness of sales actions and marketing campaigns.
With the support of Aeonvis, Autostar made it a priority to integrate the two systems to ensure that customer information was aligned and ready to be used in targeted marketing campaigns.
THE SOLUTION
Salesforce and DMS integration for efficient data management and more targeted marketing
- Salesforce and DMS integration: an essential project to make user operations smoother and more agile, while improving access and quality of information available for marketing
- Data cleansing: a process of data deduplication and purification to ensure that information was accurate and consistent across both platforms
THE RESULT
Autostar and Aeonvis: centralizing data and streamlining operations for more customer-oriented marketing through Salesforce and DMS integration
- Simplifying day-to-day operations by centralizing customer data, eliminating fragmentation and duplication thus allowing quick access to information
- Development of customer-oriented marketing strategies
- Turning customer data into a competitive advantage
- More personalized and high-quality service
