How to improve the performance of your email marketing campaign
In our article on email marketing, we explored its meaning, goals, strategies, types, benefits, and new trends. We also touched […]
Email Marketing: everything you need to know
We had already discussed in one of our previous posts the difference between email marketing and marketing automation. What we […]
Marketing automation campaign: the importance of strategy
We have already explored its meaning as well as its importance for the success of a company that aims to […]
Digital transformation: the real needs of businesses.
It’s the talk of the town. Yet, not all organizations still have a clear understanding of what digital transformation really […]
Data literacy: meaning and use of data literacy
We have often talked about data, and this is because their importance in the business system is such that they […]
Customer service: the principles of good customer service.
Customer service, as we have come to understand it, has changed, just as its purpose has evolved. Today, it is […]
Customer Journey and Data: tracking and improving the experience between customer and company
The customer journey, that is, the path the user takes before reaching a conversion, is undoubtedly one of the most […]
Data Strategy: what it is and how to build it
A few articles ago, we talked about data and their importance. Well, data is now everywhere. We collect it, classify […]
Digital transformation and analytics: the challenge of data management.
Data is at the heart of digital transformation, just as it is at the center of our lives and the […]
Marketing automation and retail: why personalize the customer experience and how to do it.
Experiencing a unique shopping journey and doing so consistently across different touchpoints is the key to e-commerce today. But, from […]
From Business Intelligence to Active Intelligence: here’s what changes.
Changing means innovating, facing new challenges, setting increasingly ambitious goals—changing means growing. This is the journey that business intelligence has […]
Business Intelligence: how much does it cost not to have it?
Why is it important for companies to invest in building a comprehensive data and analytics platform? In a previous article, […]
