Salesforce introduces Agentforce, the next generation of virtual agents designed to improve sales, service and marketing through artificial intelligence to maximize the efficiency of internal and external processes while ensuring unprecedented customer satisfaction. Unlike other platforms, Agentforce seamlessly integrates AI into every workflow, becoming a central element in the customer journey. This makes it possible to anticipate needs, consolidate relationships, stimulate growth and take targeted actions at every touch point. It also offers solutions for first-level pre and post-sales department support, easing the load on internal resources, which can then focus on more strategic activities
Through seamless integration with CRM, Agentforce offers many competitive advantages, including:
- Natural interaction, for an intuitive and accessible experience
- Adaptive technology, capable of learning from business data and user experience
- Generative content, for customized text and materials
- Predictive analytics, for advanced insights, synthesis and strategic forecasting. Companies are now able to predict customer needs by proposing targeted solutions
- 24-hour customer service through Agent for Service (ASA), which ensures first-rate customer service that is always effective and responsive, even for companies without dedicated staff during night hours
- Automation and continuous interaction with leads thanks to Sales Development Representative (SDR), the agent handles, autonomously, product questions, objections and meetings. By integrating internal and external data with the CRM, it provides quick responses on channels such as SMS or WhatsApp, optimizing lead conversion and, consequently, the finalization of business opportunities.
CRM and data: a winning combination
CRM proves to be an indispensable tool for companies in every sector, optimizing customer relations and improving business management. In the same way, data is a key resource, as it enables:
- Monitor the performance of resources and processes
- Identify more opportunities, improve strategic planning and reduce risks
The big challenge for CRM is to transform decision making from a model based on experience and intuition to a data-driven one. Integrating CRM and data makes decisions more effective, while Agentforce enables you to turn information into action. Find out how Agentforce can become your ally in business optimization! Contact us for a free, customized demo to see Agentforce in action!
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