How much can a data-driven approach improve the productivity, efficiency and security of a company’s analytics platform by enabling natural business growth through the constant presence of digital innovation? Let’s find out together through Tableau and its innovations in data evolution.
Tableau and the data: context
We have been talking openly about this for some time now: the data and the value its use generates in businesses around the world is immeasurable.
In the previous article dedicated to analytics, we had mentioned the research carried out with Salesforce Tableau in which the focus was on customers and their retention over time for achieving business growth. Because while it is true that increasing sales is the primary goal of every company, it is equally true that being able to talk about smart technology investments for a company is tantamount to recognizing analytics by most. By doing so, top management decision making may be more streamlined and ready to embrace new opportunities. Although the benefits of their use are obvious, only 30 percent of people in the company actually benefit from data in making decisions and optimizing their work. The reason is quickly stated: lack of expertise and simple analytical tools makes it more difficult. Tableau ‘s mission , therefore, is precisely to help people understand the potential of data to bring out relevant and insightful information in the analytics stream in order to make complex business decisions quickly and confidently. All through continuous investment in innovation and supporting the spread of the so-called data culture.
Tableau and data: generative AI news
AI is the present but more importantly the future for all companies that intend not only to stay in the market but to grow, the same companies that through artificial intelligence will be able to offer predictive and personalized experiences tailored to the customer and their customer journey.
Going back to Tableau, when we talk about generative AI we mean advancing the investments we have started to the next level, looking for a more engaging and empathetic way to help their respective customers in solving problems as well as empowering them to understand data and consequently make the most of it. Below is Tableau’s AI news, because data empowers and strengthens the people who live the business by enabling the constant and ever-conscious growth of the entire business apparatus. In particular, product news highlights include 1.Data Augmented by AI, which enables the benefits of Generative AI at all stages of the analytical process. 2.Emb edded Analytics Everywhere, in order to further simplify the process of embedding dashboards and interactive data analysis within portals, third-party applications and web apps. 3.Data Trusted by All, to create an unambiguous and shared view of customer data and behavior, enabling actions driven by the information generated from data analytics.
Tableau and data: toward a path of improvement
Data culture is the key! A path of Data Transformation turns out to be the path of questioning and then transformation necessary for the purposes of improvement for a truly rosy future of analytics. Because improvement means reviewing one’s habits with a view to right, necessary change.
Ergo: being able to reach those who still do not consider or exploit data is Tableau’s goal as well as it should be one of the primary goals of companies working to make the customer’s life, and their world, a better world. Efficiently and immediately using and communicating data and insights within one’s organization greatly increases the culture of data. Moreover, being able to open the doors of data wide, motivating the corporate employee to discover its untapped potential as well as its effectiveness is overwhelming evidence of its strength and constancy: the vast majority of the population needs to know and make the best use of the data in their possession. To reach the target people one has set oneself/get to the goal one has set oneself requires knowledge and awareness. Only then will it be possible to bring home many more challenging goals.
We conclude by saying …
An evolved mind is one that always imagines possible worlds and ceca to realize them, day after day. Well, companies today, in order to grow, need data and those with strategy and expertise who can read and interpret it giving it meaning in the name of efficiency and transparency, thus paving the way for ever new possibilities. The beating heart of Artmatica has always been the world ofinnovation technology in constant evolutionary and competitive transformation. Reason why knowing how to be and knowing how to do is the mantra for those of us who have chosen to be there and evolve, over time. Barriers are part of a cultural legacy of “blast doors.” At Artmatica, on the other hand, we choose to break them down on a daily basis by focusing on corporate culture, on training, on people … the only ones capable of doing great things. Until next time!
